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Kids From Wisconsin

Capturing the hearts of Wisconsinites for over 50 years, traveling show group Kids From Wisconsin creates an awe-inspiring production, complete with a fresh theme, every summer. Working closely with the Managing Director, I design and develop a wide range of Kids From Wisconsin material -- from a new website and auditorium posters to annual reports and bus wraps.

Logo | Color | Typography

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The new logo and new logo variations helped the non-profit transition into the next stage of the organization. Something fresh, clean and professional were all goals of the new brand - along with honoring the strong history and origin.
 
Below are two of the previous logos. 
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1969
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1994
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Color plays such an important role in the organization. I simplified and stayed true to the original colors - blue, purple, pink and red.
 
Futura and Playfair paired well, kept the look clean, and reads well on digital and print. Other fonts are used through the organization, but these two are primary.
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Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.

Website

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Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.
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Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.

Tour Bus Wrap

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Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.
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Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.

Annual Report

Like most large organizations, Kids From Wisconsin required multiple logos.
 
Here are just a few additional logos used across the branding.